Assessment mode Assignments or Quiz
Tutor support available
International Students can apply Students from over 90 countries
Flexible study Study anytime, from anywhere

Overview

The Digital Marketing Course in Google Analytics for SMB equips learners with essential online marketing training to drive business growth. Designed for small business owners, marketers, and aspiring professionals, this program teaches you to master SEO techniques, analyze web traffic, and optimize campaigns effectively.


Gain hands-on experience with Google Analytics tools, enhance your SEO skills, and make data-driven decisions. Whether you're launching a startup or scaling your business, this course provides actionable insights to boost online presence and ROI.


Enroll now to boost your career!

Earn an Undergraduate Certificate in Google Analytics for SMB and master the skills to drive data-driven decisions for small and medium businesses. This program offers hands-on projects and an industry-recognized certification, equipping you with practical expertise in data analysis and digital marketing. Gain access to mentorship from industry experts and learn to optimize campaigns, track performance, and uncover actionable insights. Graduates are prepared for high-demand roles in analytics, such as digital marketing specialists and data analysts. With 100% job placement support, this course is your gateway to a thriving career in the data-driven business world.

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Entry requirements

Our online short courses are open to all individuals, with no specific entry requirements. Designed to be inclusive and accessible, these courses welcome participants from diverse backgrounds and experience levels. Whether you are new to the subject or looking to expand your knowledge, we encourage anyone with a genuine interest to enroll and take the next step in their learning journey.

Course structure

• Introduction to Google Analytics for SMBs
• Setting Up and Configuring Google Analytics
• Understanding Key Metrics and Reports
• Advanced Segmentation and Custom Dimensions
• E-commerce Tracking for Small Businesses
• Conversion Optimization Strategies
• Data Visualization and Dashboard Creation
• Integrating Google Analytics with Other Tools
• Troubleshooting and Debugging Analytics Issues
• Actionable Insights for SMB Growth

Duration

The programme is available in two duration modes:

1 month (Fast-track mode)

2 months (Standard mode)

Course fee

The fee for the programme is as follows:

1 month (Fast-track mode): £140

2 months (Standard mode): £90

The Undergraduate Certificate in Google Analytics for SMB equips learners with essential skills to analyze and optimize digital marketing strategies for small and medium-sized businesses. By mastering tools like Google Analytics, participants gain the ability to track website performance, interpret data, and make data-driven decisions to enhance online presence.

This program is designed to be flexible, with a duration of 12 weeks and a self-paced learning structure. It caters to busy professionals and students looking to upskill without disrupting their schedules. The curriculum is practical, focusing on real-world applications to ensure immediate relevance in the workplace.

Industry relevance is a key focus, as the certificate aligns with current digital marketing standards and practices. Graduates will be well-prepared to meet the demands of the UK tech industry, where data analytics and web development skills are increasingly sought after. This makes the program an excellent complement to coding bootcamp graduates or those looking to expand their digital expertise.

Learning outcomes include proficiency in Google Analytics, understanding key metrics, and creating actionable insights for SMBs. Participants will also develop foundational knowledge in data visualization and reporting, which are critical for effective communication of analytics findings. These skills are invaluable for roles in digital marketing, e-commerce, and business analytics.

By completing this certificate, learners will not only enhance their technical abilities but also gain a competitive edge in the job market. The program’s focus on SMBs ensures that graduates can apply their knowledge to a wide range of industries, making it a versatile addition to any professional portfolio.

Threat Type Percentage of UK Businesses
Phishing Attacks 87%
Malware Infections 65%
Ransomware 42%
Data Breaches 38%
In today’s digital-first economy, an Undergraduate Certificate in Google Analytics is a game-changer for small and medium-sized businesses (SMBs) in the UK. With 87% of UK businesses facing cybersecurity threats, the ability to analyze and interpret data effectively is critical for mitigating risks and driving growth. This certification equips professionals with the skills to track user behavior, optimize marketing strategies, and enhance cyber defense skills by identifying vulnerabilities in data flows. As phishing attacks and malware infections continue to rise, SMBs need actionable insights to protect their digital assets. By mastering Google Analytics, learners can uncover trends, improve decision-making, and stay ahead of competitors. This certification not only addresses current industry needs but also prepares professionals for emerging challenges, making it a vital tool for SMBs navigating the complexities of today’s market.

Career path

AI Jobs in the UK: High demand for professionals skilled in AI and machine learning, with roles focusing on data analysis and predictive modeling.

Average Data Scientist Salary: Competitive salaries for data scientists, reflecting the growing importance of data-driven decision-making in businesses.

Digital Marketing Analysts: Experts in analyzing campaign performance and optimizing strategies for SMBs using Google Analytics.

E-commerce Analysts: Specialists in tracking online sales data and improving customer journey insights for e-commerce platforms.

SEO Specialists: Professionals who leverage Google Analytics to enhance website visibility and drive organic traffic.