Assessment mode Assignments or Quiz
Tutor support available
International Students can apply Students from over 90 countries
Flexible study Study anytime, from anywhere

Overview

The Undergraduate Certificate in Marketing Analytics and Data Science equips learners with cutting-edge skills to thrive in the digital age. This program blends data-driven decision-making with online marketing training, teaching you to analyze trends, optimize campaigns, and master SEO techniques.


Ideal for aspiring marketers, business professionals, and data enthusiasts, this course offers hands-on experience with tools like Google Analytics and Python. Gain expertise in customer segmentation, predictive modeling, and digital marketing strategies to drive business growth.


Ready to transform your career? Enroll now to boost your career!

Earn a Data Science Certification with our Undergraduate Certificate in Marketing Analytics and Data Science, designed to equip you with cutting-edge data analysis skills and machine learning training. Gain hands-on experience through real-world projects and mentorship from industry experts, ensuring you master the tools and techniques needed for high-demand roles in AI, analytics, and marketing. This industry-recognized certification opens doors to careers as a data scientist, marketing analyst, or business intelligence specialist. With 100% job placement support, you’ll graduate ready to excel in the fast-growing field of data-driven decision-making. Start your journey today and transform data into actionable insights!

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Entry requirements

Our online short courses are open to all individuals, with no specific entry requirements. Designed to be inclusive and accessible, these courses welcome participants from diverse backgrounds and experience levels. Whether you are new to the subject or looking to expand your knowledge, we encourage anyone with a genuine interest to enroll and take the next step in their learning journey.

Course structure

• Introduction to Marketing Analytics and Data Science
• Advanced Data Visualization Techniques
• Predictive Modeling for Marketing Insights
• Consumer Behavior Analysis Using Big Data
• Machine Learning Applications in Marketing
• Digital Marketing Metrics and ROI Optimization
• Data-Driven Decision Making for Marketing Strategies
• Statistical Methods for Marketing Analytics
• Customer Segmentation and Targeting Techniques
• Ethical Considerations in Data Science and Marketing

Duration

The programme is available in two duration modes:

1 month (Fast-track mode)

2 months (Standard mode)

Course fee

The fee for the programme is as follows:

1 month (Fast-track mode): £140

2 months (Standard mode): £90

The Undergraduate Certificate in Marketing Analytics and Data Science equips students with cutting-edge skills to thrive in data-driven industries. Participants will master Python programming, a cornerstone of data science, enabling them to analyze and visualize complex datasets effectively. This program also emphasizes web development skills, ensuring graduates can build and deploy data-driven solutions seamlessly.

Designed for flexibility, the course spans 12 weeks and is entirely self-paced, making it ideal for working professionals or students balancing other commitments. The curriculum is aligned with UK tech industry standards, ensuring graduates are job-ready and equipped to meet the demands of modern marketing and analytics roles.

Beyond technical expertise, the program fosters critical thinking and problem-solving abilities, essential for interpreting data and driving strategic decisions. Graduates will gain hands-on experience with tools like SQL, Tableau, and machine learning frameworks, preparing them for roles in data analysis, digital marketing, and beyond.

This certificate is a perfect stepping stone for those transitioning into tech or enhancing their existing skill set. With its focus on real-world applications and industry relevance, it bridges the gap between academic learning and practical expertise, making it a valuable addition to any professional portfolio.

The Undergraduate Certificate in Marketing Analytics and Data Science is a critical qualification in today’s data-driven market. With 87% of UK businesses reporting a need for advanced data analytics to stay competitive, this certification equips learners with the skills to analyze consumer behavior, optimize marketing strategies, and drive business growth. The demand for professionals skilled in data science and marketing analytics has surged, with the UK’s digital economy contributing over £150 billion annually. This certificate bridges the gap between theoretical knowledge and practical application, preparing graduates to tackle real-world challenges in industries like retail, finance, and e-commerce. Below is a responsive Google Charts Column Chart and a clean CSS-styled table showcasing the growing importance of data analytics in UK businesses:
Metric Value
Businesses Needing Data Analytics 87%
Digital Economy Contribution (£bn) 150
This certification not only enhances career prospects but also addresses the growing demand for ethical data practices and data-driven decision-making, making it indispensable for modern professionals.

Career path

AI Jobs in the UK: With a 35% share, AI roles dominate the job market, reflecting the growing demand for AI-driven solutions across industries.

Average Data Scientist Salary: Data scientists command a 25% share, with competitive salaries averaging £60,000–£90,000 annually.

Marketing Analysts Demand: Marketing analytics roles account for 20%, driven by the need for data-driven decision-making in marketing strategies.

Machine Learning Engineers: Representing 15%, these roles are critical for developing and deploying AI models in real-world applications.

Business Intelligence Roles: With a 5% share, BI professionals focus on transforming data into actionable insights for businesses.