Assessment mode Assignments or Quiz
Tutor support available
International Students can apply Students from over 90 countries
Flexible study Study anytime, from anywhere

Overview

The BA (Hons) in Marketing (Top up) is designed for aspiring professionals seeking to elevate their expertise in digital marketing. This program equips learners with advanced online marketing training, enabling them to master SEO techniques, develop data-driven strategies, and excel in brand management.


Ideal for those with prior qualifications, this course bridges theory and practice, preparing you for dynamic roles in the digital marketing landscape. Gain hands-on experience, enhance your SEO skills, and stay ahead in a competitive market.


Enroll now to boost your career! Explore how this program can transform your future in marketing.

Earn your BA (Hons) in Marketing (Top-up) and elevate your career in the dynamic world of marketing. This program offers hands-on projects and industry-recognized certification, equipping you with advanced skills in digital marketing, brand management, and consumer behavior. Gain access to mentorship from industry experts and develop strategies that drive real-world impact. Graduates are prepared for high-demand roles such as marketing manager, digital strategist, and brand consultant. With 100% job placement support, this course ensures you’re ready to thrive in a competitive market. Transform your passion into a profession with this career-focused degree.

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Entry requirements

One of the following:
●Students must have successfully completed the first two years of a degree or
● NQF/QCF/RQF Level 4 or 5 Diploma or
● HND (Awarded by Pearson / Edexcel), or
●EduQual SCQF 8 qualification.

Course structure

• Strategic Marketing Management
• Digital Marketing and Social Media Strategies
• Consumer Behavior and Market Research
• Brand Management and Communication
• International Marketing and Global Trends
• Marketing Analytics and Data-Driven Decision Making
• Integrated Marketing Campaigns
• Innovation and Product Development in Marketing
• Ethical Marketing and Corporate Social Responsibility
• E-Commerce and Omnichannel Marketing Strategies

Duration

The programme is available in two duration modes:

8 - 10 Months

Course fee

The fee for the programme is as follows:

8 - 10 Months: GBP £4250

:

* The fee is payable in monthly, quarterly, half yearly instalments.

** You can avail 5% discount if you pay the full fee upfront in 1 instalment

This programme does not have any additional costs.

Payment plans

Fast-track: 8 - 10 Months

  • Payment plan (a): GBP £3000 + GBP £1250 within 30 days
  • Payment plan (b): GBP £4038 x 1 instalment (Avail 5% discount on total fee if you pay in full)

   Total fee: GBP £4250

Standard mode:


   Total fee:

The BA (Hons) in Marketing (Top up) is a dynamic program designed to enhance your marketing expertise and prepare you for leadership roles in the industry. This course builds on prior knowledge, offering advanced insights into strategic marketing, consumer behavior, and digital marketing trends. Graduates will master essential skills such as data-driven decision-making and campaign management, ensuring they are well-equipped for modern marketing challenges.

The program typically spans 12 months, offering a flexible structure that accommodates both full-time and part-time learners. This allows students to balance their studies with professional commitments, making it ideal for working professionals seeking to upskill. The curriculum is self-paced, enabling learners to progress at their own speed while meeting academic deadlines.

Industry relevance is a key focus of the BA (Hons) in Marketing (Top up). The course is aligned with UK industry standards, ensuring graduates are prepared to meet the demands of today’s competitive marketing landscape. Topics such as digital transformation, social media strategies, and brand management are covered, providing practical knowledge that can be directly applied in the workplace.

While the program emphasizes marketing, it also integrates elements of web development skills and data analytics, ensuring a well-rounded skill set. This combination of marketing expertise and technical proficiency makes graduates highly versatile, opening doors to diverse career opportunities in areas such as digital marketing, e-commerce, and brand consultancy.

By completing the BA (Hons) in Marketing (Top up), students gain a globally recognized qualification that enhances their career prospects. Whether you’re looking to advance in your current role or transition into a new marketing niche, this program provides the tools and knowledge to succeed in a rapidly evolving industry.

The BA (Hons) in Marketing (Top-up) is a pivotal qualification in today’s competitive market, equipping professionals with advanced skills to navigate the evolving landscape of digital marketing and consumer behavior. With 87% of UK businesses reporting increased reliance on digital marketing strategies, the demand for skilled marketers has surged. This degree bridges the gap between foundational knowledge and advanced expertise, enabling graduates to drive impactful campaigns, leverage data analytics, and adapt to emerging trends like AI-driven marketing and ethical consumerism. The UK marketing industry is projected to grow by 10% annually, with over 1.5 million professionals employed in the sector. A BA (Hons) in Marketing (Top-up) ensures learners stay ahead by mastering key areas such as brand management, digital strategy, and consumer insights. Below is a visual representation of the growing demand for marketing professionals in the UK:
Year Marketing Jobs (in thousands)
2021 1,200
2022 1,350
2023 1,500
This degree not only enhances career prospects but also aligns with the UK’s focus on innovation and ethical marketing practices, making it a strategic choice for aspiring marketers.

Career path

AI Jobs in the UK: High demand for professionals skilled in artificial intelligence, machine learning, and data analytics.

Average Data Scientist Salary: Competitive salaries ranging from £50,000 to £80,000 annually, reflecting the growing importance of data-driven decision-making.

Digital Marketing Specialists: Experts in SEO, PPC, and social media marketing are essential for businesses aiming to enhance online presence.

Brand Managers: Key roles in shaping and maintaining brand identity, ensuring consistent messaging across all platforms.

Market Research Analysts: Professionals who analyze market trends and consumer behavior to guide strategic business decisions.