Assessment mode Assignments or Quiz
Tutor support available
International Students can apply Students from over 90 countries
Flexible study Study anytime, from anywhere

Overview

The MSc in Strategic Marketing is a 24-month program designed for professionals seeking to excel in the dynamic world of digital marketing. This comprehensive course equips learners with advanced skills in online marketing training, SEO techniques, and data-driven strategies to drive business growth.


Ideal for marketers aiming to master SEO techniques, enhance brand positioning, and lead innovative campaigns, this program combines theoretical knowledge with practical applications. Gain expertise in digital marketing strategies, consumer behavior, and market analytics to stay ahead in a competitive landscape.


Transform your career with cutting-edge insights and global perspectives. Enroll now to boost your career!

Earn your MSc in Strategic Marketing in 24 months and unlock a world of opportunities in the dynamic field of marketing. This program combines hands-on projects with industry-recognized certification, equipping you with cutting-edge skills in digital marketing, consumer behavior, and data-driven strategies. Benefit from mentorship by industry experts and gain access to exclusive networking opportunities. Graduates are prepared for high-demand roles such as marketing managers, brand strategists, and digital marketing consultants. With 100% job placement support, this program ensures you’re ready to lead in today’s competitive market. Elevate your career with a degree that blends theory, practice, and innovation.

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Course structure

• Introduction to Strategic Marketing Principles
• Advanced Consumer Behavior Analysis
• Digital Marketing Strategies and Techniques
• Brand Management and Positioning
• Data-Driven Marketing Decision Making
• Global Marketing and Cross-Cultural Strategies
• Marketing Analytics and Performance Measurement
• Innovation and Product Development in Marketing
• Strategic Communication and Integrated Campaigns
• Ethical and Sustainable Marketing Practices

Duration

The programme is available in two duration modes:

24 Months

18 Months

Course fee

The fee for the programme is as follows:

24 Months: GBP £5700

18 Months: GBP £6700

* The fee is payable in monthly, quarterly, half yearly instalments.

** You can avail 5% discount if you pay the full fee upfront in 1 instalment

This programme does not have any additional costs.

Payment plans

Fast-track: 24 Months

● Payment option (a) - GBP £316 x 18 monthly instalments
● Payment option (b) - GBP £950 x 6 quarterly instalments
● Payment option (c) - GBP £1425 x 4 half yearly instalments
● Payment option (d) - GBP £5415 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)
   Total fee: GBP £5700

Standard mode: 18 Months

● Payment option (a) - GBP £478 x 14 monthly instalments
● Payment option (b) - GBP £1340 x 5 quarterly instalments
● Payment option (c) - GBP £2233 x 3 half yearly instalments
● Payment option (d) - GBP £6365 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)
   Total fee: GBP £6700

The MSc in Strategic Marketing is a comprehensive 24-month program designed to equip students with advanced skills in marketing strategy, consumer behavior, and data-driven decision-making. The program emphasizes practical learning, enabling students to master tools like Python programming for data analysis and market research, ensuring they stay ahead in a competitive digital landscape.


Over the course of 24 months, students will engage in a blend of theoretical and hands-on learning, with modules tailored to industry demands. The program is structured to align with global marketing standards, ensuring graduates are well-prepared for leadership roles in diverse sectors, including tech, retail, and consulting.


Industry relevance is a key focus, with the curriculum designed to meet the evolving needs of the marketing field. Students will gain expertise in areas such as digital marketing, brand management, and customer insights, making them highly sought-after by employers. The program also integrates coding bootcamp-style workshops to enhance technical proficiency, including web development skills for creating impactful marketing campaigns.


By the end of the MSc in Strategic Marketing, graduates will have developed a deep understanding of market dynamics, advanced analytical capabilities, and the ability to craft innovative strategies. This program is ideal for professionals looking to elevate their careers in marketing while gaining cutting-edge skills that are directly applicable to real-world challenges.

Cybersecurity Training is a critical component of modern business strategies, especially in the UK, where 87% of UK businesses face cybersecurity threats annually. This alarming statistic underscores the growing demand for professionals equipped with advanced skills in ethical hacking and cyber defense skills. An MSc in Strategic Marketing - 24 months not only equips learners with marketing expertise but also integrates essential cybersecurity knowledge, preparing them to address the evolving challenges of today’s digital landscape. With the rise of data breaches and cyberattacks, businesses increasingly seek professionals who can safeguard their digital assets while driving strategic marketing initiatives. Below is a responsive Google Charts Column Chart and a clean CSS-styled table showcasing the prevalence of cybersecurity threats in the UK:
Year Percentage of UK Businesses Facing Threats
2021 87%
2022 89%
2023 91%
The MSc in Strategic Marketing - 24 months bridges the gap between marketing and cybersecurity, addressing the dual need for strategic innovation and robust digital protection. By integrating ethical hacking principles and cyber defense skills, this program ensures graduates are well-prepared to navigate the complexities of today’s market, making them invaluable assets to UK businesses.

Career path

AI Jobs in the UK: With a 35% demand, AI roles are among the fastest-growing career paths for MSc Strategic Marketing graduates, offering opportunities in data-driven decision-making and automation.

Average Data Scientist Salary: Representing 25% of the market, data scientists command competitive salaries, with roles focusing on predictive analytics and consumer insights.

Digital Marketing Roles: Accounting for 20% of opportunities, digital marketing positions emphasize SEO, content strategy, and social media management.

Brand Management Opportunities: Making up 15% of the job market, brand managers focus on building and maintaining brand equity through strategic campaigns.

Market Research Analysts: At 5%, these roles are critical for understanding consumer behavior and shaping marketing strategies.