Assessment mode Assignments or Quiz
Tutor support available
International Students can apply Students from over 90 countries
Flexible study Study anytime, from anywhere

Overview

The MSc in Strategic Marketing is an 18-month program designed for professionals aiming to excel in the dynamic world of digital marketing. This course equips you with advanced online marketing training, enabling you to master SEO techniques, analyze consumer behavior, and craft data-driven strategies.


Ideal for marketers, entrepreneurs, and business leaders, the program blends theory with practical insights to enhance your SEO skills and digital expertise. Gain a competitive edge in today’s fast-paced market.


Enroll now to boost your career! Explore how this program can transform your professional journey.

Earn your MSc in Strategic Marketing in just 18 months and unlock a world of opportunities in the dynamic field of marketing. This program combines hands-on projects with cutting-edge theory, equipping you with the skills to excel in high-demand roles such as brand management, digital marketing, and market analysis. Benefit from mentorship by industry experts, real-world case studies, and a curriculum designed to align with global marketing trends. Graduates enjoy 100% job placement support, preparing you for leadership roles in top organizations. Elevate your career with an industry-recognized certification and become a strategic marketing leader.

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Course structure

• Introduction to Strategic Marketing Principles
• Advanced Consumer Behavior Analysis
• Digital Marketing Strategies and Techniques
• Brand Management and Positioning
• Marketing Analytics and Data-Driven Decision Making
• Global Marketing and Cross-Cultural Strategies
• Innovation and Product Development in Marketing
• Strategic Communication and Integrated Campaigns
• Competitive Analysis and Market Research Techniques
• Ethical Marketing and Corporate Social Responsibility

Duration

The programme is available in two duration modes:

18 Months

24 Months

Course fee

The fee for the programme is as follows:

18 Months: GBP £6700

24 Months: GBP £5700

* The fee is payable in monthly, quarterly, half yearly instalments.

** You can avail 5% discount if you pay the full fee upfront in 1 instalment

This programme does not have any additional costs.

Payment plans

Fast-track: 18 Months

● Payment option (a) - GBP £478 x 14 monthly instalments
● Payment option (b) - GBP £1340 x 5 quarterly instalments
● Payment option (c) - GBP £2233 x 3 half yearly instalments
● Payment option (d) - GBP £6365 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)
   Total fee: GBP £6700

Standard mode: 24 Months

● Payment option (a) - GBP £316 x 18 monthly instalments
● Payment option (b) - GBP £950 x 6 quarterly instalments
● Payment option (c) - GBP £1425 x 4 half yearly instalments
● Payment option (d) - GBP £5415 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)
   Total fee: GBP £5700

The MSc in Strategic Marketing is an 18-month program designed to equip students with advanced marketing expertise and industry-relevant skills. The curriculum focuses on strategic decision-making, consumer behavior, and digital marketing trends, ensuring graduates are prepared for leadership roles in a competitive global market.

Key learning outcomes include mastering data-driven marketing strategies, leveraging analytics tools, and understanding the integration of technology in modern marketing practices. While the program does not focus on coding bootcamp-style skills like Python programming, it emphasizes the importance of digital tools and platforms for effective campaign management.

The program is structured to align with industry standards, ensuring graduates meet the demands of the UK tech industry and beyond. Students gain practical experience through case studies, real-world projects, and collaboration with industry professionals, making the MSc in Strategic Marketing highly relevant for today’s marketing landscape.

With a flexible yet intensive 18-month format, the program balances academic rigor with practical application. It is ideal for professionals seeking to enhance their web development skills in a marketing context or transition into strategic roles within the tech and marketing sectors.

By combining theoretical knowledge with hands-on experience, the MSc in Strategic Marketing prepares students to drive innovation and lead marketing initiatives in a rapidly evolving digital economy.

The MSc in Strategic Marketing - 18 months is a critical qualification for professionals aiming to thrive in today’s dynamic market. With 87% of UK businesses reporting increased competition and the need for innovative marketing strategies, this program equips learners with advanced skills to navigate complex market landscapes. The course emphasizes data-driven decision-making, digital transformation, and customer-centric strategies, aligning with the growing demand for marketers who can leverage analytics and technology to drive growth. Below is a column chart illustrating the percentage of UK businesses prioritizing strategic marketing initiatives in 2023:
Initiative Percentage
Digital Marketing 78%
Customer Analytics 65%
Brand Strategy 72%
Market Research 60%
The program’s focus on ethical marketing practices and strategic planning ensures graduates are prepared to address challenges such as consumer privacy concerns and the rise of AI-driven marketing tools. By integrating real-world case studies and industry insights, the MSc in Strategic Marketing empowers professionals to lead with confidence in an increasingly competitive and data-centric environment.

Career path

AI Jobs in the UK: With a 35% demand, AI roles are among the fastest-growing career paths for MSc in Strategic Marketing graduates, blending technical expertise with strategic insights.

Average Data Scientist Salary: Data scientists in the UK earn competitive salaries, with 25% of graduates securing roles in this high-demand field.

Digital Marketing Roles: Digital marketing continues to thrive, offering 20% of graduates opportunities to drive online engagement and brand growth.

Brand Management Opportunities: 15% of graduates excel in brand management, shaping consumer perceptions and driving market success.

Market Research Analysts: 5% of graduates contribute to data-driven decision-making as market research analysts, a niche yet vital role.