Assessment mode Assignments or Quiz
Tutor support available
International Students can apply Students from over 90 countries
Flexible study Study anytime, from anywhere

Overview

The MSc in Strategic Marketing is a 12-month program designed for professionals aiming to excel in digital marketing and online marketing training. This course equips you with advanced skills in SEO techniques, data-driven strategies, and brand management.


Ideal for marketers seeking to boost their career, the program blends theory with practical insights. Learn to craft impactful campaigns, analyze market trends, and master SEO skills to stay ahead in a competitive landscape.


Ready to transform your marketing expertise? Enroll now to boost your career!

Pursue an MSc in Strategic Marketing and elevate your career in just 12 months. This intensive program equips you with cutting-edge marketing strategies, hands-on projects, and industry-recognized certification to stand out in the competitive market. Gain expertise in consumer behavior, digital marketing, and brand management while learning from mentorship by industry experts. With a focus on real-world applications, this course prepares you for high-demand roles in marketing leadership and consultancy. Benefit from 100% job placement support, global networking opportunities, and a curriculum designed to align with the latest industry trends. Transform your career with this dynamic, future-focused program.

Get free information

Course structure

• Strategic Marketing Planning and Implementation
• Consumer Behavior and Market Insights
• Digital Marketing Strategies and Analytics
• Brand Management and Positioning
• Marketing Metrics and Performance Evaluation
• Global Marketing and Cross-Cultural Strategies
• Innovation and Product Development in Marketing
• Data-Driven Decision Making in Marketing
• Integrated Marketing Communications
• Ethical and Sustainable Marketing Practices

Duration

The programme is available in two duration modes:

12 Months

18 Months

Course fee

The fee for the programme is as follows:

12 Months: GBP £7700

18 Months: GBP £6700

* The fee is payable in monthly, quarterly, half yearly instalments.

** You can avail 5% discount if you pay the full fee upfront in 1 instalment

This programme does not have any additional costs.

Payment plans

Fast-track: 12 Months

● Payment option (a) - GBP £770 x 10 monthly instalments
● Payment option (b) - GBP £2566 x 3 quarterly instalments
● Payment option (c) - GBP £3850 x 2 half yearly instalments
● Payment option (d) - GBP £7315 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)
   Total fee: GBP £7700

Standard mode: 18 Months

● Payment option (a) - GBP £478 x 14 monthly instalments
● Payment option (b) - GBP £1340 x 5 quarterly instalments
● Payment option (c) - GBP £2233 x 3 half yearly instalments
● Payment option (d) - GBP £6365 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)
   Total fee: GBP £6700

The MSc in Strategic Marketing is a 12-month program designed to equip students with advanced marketing expertise and industry-relevant skills. It focuses on developing strategic thinking, data-driven decision-making, and innovative marketing techniques to thrive in competitive markets.


Key learning outcomes include mastering digital marketing strategies, consumer behavior analysis, and brand management. Students will also gain proficiency in tools like Python programming for data analytics, enhancing their ability to interpret market trends and optimize campaigns effectively.


The program is structured to align with global industry standards, ensuring graduates are well-prepared for roles in marketing leadership, consulting, or entrepreneurship. Its practical approach bridges theory and real-world application, making it highly relevant to the UK tech industry and beyond.


With a focus on web development skills and emerging technologies, the course integrates coding bootcamp-style modules to enhance technical proficiency. This combination of marketing and tech expertise ensures graduates are versatile and ready to tackle modern marketing challenges.


Delivered over 12 months, the program offers a blend of intensive coursework, case studies, and hands-on projects. Its flexible structure caters to both full-time students and working professionals, making it accessible for those seeking to upskill without disrupting their careers.


By the end of the MSc in Strategic Marketing, students will have a robust portfolio of skills and insights, positioning them as leaders in the ever-evolving marketing landscape. The program’s emphasis on innovation and adaptability ensures graduates remain competitive in a rapidly changing digital economy.

Strategic Marketing is a critical discipline in today’s fast-paced business environment, where 87% of UK businesses face intense competition and evolving consumer demands. An MSc in Strategic Marketing - 12 months equips professionals with the skills to navigate these challenges, leveraging data-driven insights and innovative strategies to drive growth. With the UK marketing industry contributing over £162 billion annually to the economy, the demand for skilled marketers is higher than ever. This program focuses on key areas such as digital transformation, consumer behavior analysis, and brand management, aligning with current trends like AI-driven marketing and sustainability-focused campaigns. Below is a responsive Google Charts Column Chart and a clean CSS-styled table showcasing the significance of strategic marketing in the UK:
Metric Percentage
Businesses Facing Competition 87%
Marketing Contribution to UK GDP 8.3%
Digital Marketing Adoption 92%
This program is ideal for professionals seeking to enhance their strategic thinking and market analysis skills, ensuring they remain competitive in a dynamic landscape.

Career path

AI Jobs in the UK: With a 35% demand, AI roles are among the fastest-growing in the UK, offering competitive salaries and opportunities in tech-driven industries.

Data Science Roles: Accounting for 25% of the market, data scientists are in high demand, with an average data scientist salary exceeding £60,000 annually.

Digital Marketing Specialists: Representing 20% of the job market, these professionals are essential for driving online engagement and brand visibility.

Market Research Analysts: With a 15% share, these roles are critical for understanding consumer behavior and shaping marketing strategies.

Brand Managers: Making up 5% of the market, brand managers play a key role in maintaining and enhancing brand reputation.