Assessment mode Assignments or Quiz
Tutor support available
International Students can apply Students from over 90 countries
Flexible study Study anytime, from anywhere

Overview

The Award in Principles of Marketing and Customer Service SCQF Level 7 is designed for aspiring professionals seeking to excel in digital marketing and customer engagement. This course equips learners with essential skills in online marketing training, including SEO techniques, content strategy, and customer relationship management.


Ideal for marketers, entrepreneurs, and customer service specialists, this program combines theory with practical insights to enhance your career prospects. Whether you aim to master SEO skills or deliver exceptional customer experiences, this award provides the tools for success.


Enroll now to boost your career!

The Award in Principles of Marketing and Customer Service SCQF Level 7 equips learners with essential skills to excel in dynamic business environments. This industry-recognized certification focuses on mastering marketing strategies, customer engagement, and service excellence. Gain practical insights through real-world case studies and hands-on projects, ensuring you’re ready for high-demand roles in marketing, sales, and customer relations. The course offers mentorship from industry experts, enhancing your understanding of market trends and consumer behavior. With 100% job placement support, this program opens doors to rewarding careers in retail, hospitality, and beyond. Elevate your professional profile with this comprehensive, career-focused qualification.

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Entry requirements

This qualification is designed for learners who are typically aged 19 and above. Level 3 Diploma OR SCQF Level 6 qualification OR other equivalent international qualification(s) OR 5 years of work experience

Course structure

• Introduction to Marketing Principles
• Customer Service Strategies and Techniques
• Digital Marketing Fundamentals
• Consumer Behavior and Market Research
• Branding and Communication in Marketing
• Sales Techniques and Customer Engagement
• Marketing Campaign Planning and Execution
• Customer Relationship Management (CRM)
• Ethical Practices in Marketing and Service
• Measuring Marketing Effectiveness and ROI

Duration

The programme is available in two duration modes:

6 Months

9 Months

Course fee

The fee for the programme is as follows:

6 Months: GBP £1250

9 Months: £925.00

* The fee is payable in monthly, quarterly, half yearly instalments.

** You can avail 5% discount if you pay the full fee upfront in 1 instalment

This programme does not have any additional costs.

The Award in Principles of Marketing and Customer Service SCQF Level 7 equips learners with essential skills to excel in dynamic business environments. This qualification focuses on understanding marketing strategies, customer behavior, and delivering exceptional service, making it highly relevant for roles in retail, hospitality, and corporate sectors.


Key learning outcomes include mastering the principles of marketing, such as market research, segmentation, and targeting. Learners also develop customer service expertise, including communication techniques, conflict resolution, and building customer loyalty. These skills align with industry standards, ensuring graduates are prepared for real-world challenges.


The course is designed to be flexible, typically lasting 12 weeks and offering self-paced learning options. This makes it ideal for professionals seeking to upskill while balancing work commitments. The SCQF Level 7 certification is recognized across the UK, enhancing career prospects and employability.


With its focus on practical application, the Award in Principles of Marketing and Customer Service SCQF Level 7 is a valuable asset for anyone aiming to thrive in customer-centric industries. Its alignment with modern business practices ensures learners gain relevant, up-to-date knowledge that meets employer expectations.

The Award in Principles of Marketing and Customer Service SCQF Level 7 is a critical qualification for professionals aiming to thrive in today’s competitive market. With 87% of UK businesses facing cybersecurity threats, integrating marketing strategies with robust customer service practices is essential to build trust and resilience. This award equips learners with the skills to navigate modern challenges, such as aligning marketing campaigns with ethical practices and enhancing customer experiences in a digitally driven economy. The demand for professionals with expertise in ethical hacking and cyber defense skills is rising, as businesses prioritize safeguarding customer data. By understanding the intersection of marketing, customer service, and cybersecurity, learners can address industry needs effectively. Below is a responsive Google Charts Column Chart and a clean CSS-styled table showcasing UK-specific statistics on cybersecurity threats: ```html
Threat Type Percentage of UK Businesses
Phishing Attacks 87%
Ransomware 56%
Data Breaches 43%
``` This award prepares learners to address these challenges by fostering a deep understanding of customer-centric marketing and the importance of cybersecurity in maintaining brand reputation. By mastering these principles, professionals can drive business growth while ensuring customer trust and compliance with evolving regulations.

Career path

Marketing Manager: Oversees marketing strategies, campaigns, and team performance. High demand in the UK with competitive salaries.

Customer Service Specialist: Focuses on resolving customer inquiries and improving satisfaction. Essential across industries.

AI Jobs in the UK: Rapidly growing field with roles in AI development, machine learning, and data science.

Data Analyst: Analyzes data to provide actionable insights. Increasing demand in marketing and customer service sectors.

Digital Marketing Specialist: Manages online campaigns, SEO, and social media strategies. Key role in modern marketing.