Assessment mode Assignments or Quiz
Tutor support available
International Students can apply Students from over 90 countries
Flexible study Study anytime, from anywhere

Overview

The BA (Hons) Marketing Management - 24 months is a comprehensive program designed to equip learners with advanced digital marketing expertise. This course blends theory and practice, offering online marketing training in areas like SEO skills, content strategy, and data analytics. Perfect for aspiring marketers, it helps you master SEO techniques, develop strategic campaigns, and understand consumer behavior.


With a focus on real-world applications, this program prepares you for leadership roles in the dynamic marketing industry. Enroll now to boost your career and become a marketing expert!

Earn a BA (Hons) Marketing Management in just 24 months and unlock a world of opportunities in the dynamic field of marketing. This program combines hands-on projects with industry-recognized certification, equipping you with the skills to excel in high-demand roles such as brand management, digital marketing, and market research. Benefit from mentorship by industry experts, real-world case studies, and a curriculum designed to foster creativity and strategic thinking. With 100% job placement support, you'll graduate ready to lead innovative campaigns and drive business growth in a competitive global market.

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Entry requirements

Learners must possess:
• Relevant NQF/QCF/RQF Level 3 Award/Diploma
or
• Any other equivalent qualification
or
• 1 year of work experience if none of the above

Course structure

• Introduction to Marketing Principles and Strategies
• Consumer Behavior and Market Research Techniques
• Digital Marketing and Social Media Management
• Branding and Integrated Marketing Communications
• Strategic Marketing Planning and Analytics
• Sales Management and Customer Relationship Strategies
• Global Marketing and International Business Practices
• Innovation and Product Development in Marketing
• Ethical Marketing and Corporate Social Responsibility
• Marketing Metrics and Performance Evaluation

Duration

The programme is available in two duration modes:

24 Months

36 Months

Course fee

The fee for the programme is as follows:

24 Months: GBP £8700

36 Months: GBP £7700

* The fee is payable in monthly, quarterly, half yearly instalments.

** You can avail 5% discount if you pay the full fee upfront in 1 instalment

This programme does not have any additional costs.

Payment plans

Fast-track: 24 Months

Stage 1 Fee GBP £3800
● Payment option (a) - GBP £633 x 6 monthly instalments
● Payment option (b) - GBP £1900 x 2 quarterly instalments
● Payment option (c) - GBP £3610 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)

Stage 2 Fee GBP £4900 is payable directly to the university
   Total fee: GBP £8700

Standard mode: 36 Months

Stage 1 Fee GBP £2800
● Payment option (a) - GBP £116 x 24 monthly instalments
● Payment option (b) - GBP £466 x 6 quarterly instalments
● Payment option (c) - GBP £700 x 4 half yearly instalments
● Payment option (d) - GBP £2660 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)

Stage 2 Fee GBP £4900 is payable directly to the university
   Total fee: GBP £7700

The BA (Hons) Marketing Management - 24 months is a comprehensive program designed to equip students with advanced marketing strategies and management skills. Over the course of two years, learners will master key concepts such as consumer behavior, digital marketing, and brand management, preparing them for leadership roles in the industry.


This program emphasizes practical learning outcomes, including the ability to analyze market trends, develop effective marketing campaigns, and utilize data-driven decision-making tools. Students will also gain expertise in digital tools and platforms, ensuring they stay ahead in a rapidly evolving marketing landscape.


With a focus on industry relevance, the BA (Hons) Marketing Management aligns with global marketing standards and practices. Graduates will be well-prepared to meet the demands of the UK and international markets, making them highly competitive in roles such as marketing managers, brand strategists, and digital marketing specialists.


The 24-month duration allows for in-depth exploration of marketing theories and their practical applications. The program is structured to balance academic rigor with real-world relevance, ensuring students develop both theoretical knowledge and hands-on experience.


By integrating modern marketing tools and techniques, this program ensures graduates are equipped with the skills needed to excel in today’s digital-first economy. Whether pursuing a career in traditional marketing or emerging digital fields, students will leave with a strong foundation to drive business success.

The BA (Hons) Marketing Management - 24 months program is a critical pathway for professionals aiming to thrive in today’s dynamic market. With 87% of UK businesses reporting increased competition and the need for innovative marketing strategies, this degree equips learners with the skills to navigate complex consumer landscapes. The program emphasizes data-driven decision-making, digital marketing trends, and ethical practices, aligning with the growing demand for professionals who can balance creativity with analytical rigor.
Metric Percentage
UK Businesses Facing Increased Competition 87%
Businesses Prioritizing Digital Marketing 72%
Companies Investing in Ethical Marketing Practices 65%
The program’s focus on digital transformation and ethical marketing ensures graduates are prepared to address the challenges of an evolving marketplace. With 72% of UK businesses prioritizing digital marketing and 65% investing in ethical practices, this degree is a strategic choice for those seeking to lead in a competitive and socially conscious environment.

Career path

AI Jobs in the UK: With a 35% demand, AI roles are among the fastest-growing careers, offering competitive salaries and opportunities in tech-driven industries.

Average Data Scientist Salary: Data scientists command a 25% share of high-paying roles, reflecting the increasing reliance on data-driven decision-making.

Digital Marketing Specialists: Accounting for 20% of demand, these professionals are essential for businesses aiming to enhance online presence and customer engagement.

Brand Managers: With a 15% demand, brand managers play a pivotal role in shaping and maintaining a company's image and market position.

Market Research Analysts: Representing 5% of the job market, these analysts provide critical insights into consumer behavior and market trends.