Assessment mode Assignments or Quiz
Tutor support available
International Students can apply Students from over 90 countries
Flexible study Study anytime, from anywhere

Overview

The BA (Hons) in Marketing is a comprehensive program designed to equip students with cutting-edge digital marketing skills and strategic expertise. This course blends theory with practical training, covering online marketing strategies, SEO techniques, and data-driven decision-making.


Ideal for aspiring marketers, entrepreneurs, and professionals, it focuses on building brand management and consumer behavior insights. Learn to craft impactful campaigns, analyze market trends, and leverage social media platforms effectively.


Ready to transform your career? Enroll now and become a leader in the dynamic world of marketing!

Earn a BA (Hons) in Marketing and unlock a world of opportunities in the dynamic field of marketing. This program equips you with cutting-edge marketing strategies, hands-on projects, and industry-recognized expertise to thrive in high-demand roles such as brand management, digital marketing, and market research. Gain real-world experience through internships and mentorship from industry experts, ensuring you graduate job-ready. With a focus on data-driven decision-making and creative problem-solving, this degree prepares you for a successful career in a competitive global market. Benefit from 100% job placement support and join a network of accomplished marketing professionals.

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Entry requirements

Learner must possess:
● Relevant NQF/QCF/RQF Level 3 Award/Diploma or at the level of GCE/GCSE or Secondary education/ high school or any equivalent qualification
or
● Work experience of 2 years or more in case you do not hold any formal qualification
and
● Learner must be 18 years or older at the beginning of the course

Course structure

• Introduction to Marketing Principles
• Consumer Behavior and Market Research
• Digital Marketing Strategies and Analytics
• Brand Management and Communication
• Advertising and Promotional Techniques
• Sales and Customer Relationship Management
• Strategic Marketing Planning and Implementation
• International Marketing and Global Trends
• Social Media Marketing and Content Creation
• Marketing Ethics and Corporate Social Responsibility

Duration

The programme is available in two duration modes:

18 Months

36 Months

Course fee

The fee for the programme is as follows:

18 Months: GBP £7950

36 Months: GBP £6950

* The fee is payable in monthly, quarterly, half yearly instalments.

** You can avail 5% discount if you pay the full fee upfront in 1 instalment

This programme does not have any additional costs.

Payment plans

Fast-track: 18 Months

  • Payment plan (a): GBP £425 x 14 monthly instalments
  • Payment plan (b): GBP £1190 x 5 quarterly instalments
  • Payment plan (c): GBP £1983 x 3 half yearly instalments
  • Payment plan (d): GBP £5057 x 1 instalment (Avail 15% discount on total fee if you pay in full)

   Total fee: GBP £7950

Standard mode: 36 Months

  • Payment plan (a): GBP £183 x 27 monthly instalments
  • Payment plan (b): GBP £495 x 10 quarterly instalments
  • Payment plan (c): GBP £990 x 5 half yearly instalments
  • Payment plan (d): GBP £4208 x 1 instalment (Avail 15% discount on total fee if you pay in full)

   Total fee: GBP £6950

The BA (Hons) in Marketing is a comprehensive degree program designed to equip students with the skills needed to excel in the dynamic field of marketing. Over a duration of three years, students will explore key areas such as consumer behavior, digital marketing strategies, and brand management, ensuring they are well-prepared for the demands of the industry.

Learning outcomes include mastering data-driven decision-making, understanding market research techniques, and developing creative campaigns. While the program does not focus on technical skills like Python programming or web development skills, it emphasizes analytical thinking and strategic planning, which are crucial for modern marketing roles.

This degree is highly relevant to the UK tech industry standards, as it integrates digital tools and platforms used in today’s marketing landscape. Graduates will gain insights into emerging trends, such as AI in marketing and data analytics, making them competitive in a tech-driven market.

Unlike a coding bootcamp, the BA (Hons) in Marketing offers a broader academic foundation, blending theory with practical application. Students will engage in real-world projects, internships, and case studies, ensuring they graduate with both knowledge and hands-on experience.

By the end of the program, students will have developed a strong understanding of marketing principles, enhanced their communication skills, and built a portfolio of work that showcases their ability to drive business growth. This degree is ideal for those looking to pursue careers in advertising, brand management, or digital marketing.

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Category Percentage
UK Businesses Facing Cybersecurity Threats 87%
Businesses Investing in Cybersecurity Training 65%
Professionals Seeking Ethical Hacking Skills 72%

In today’s market, a BA (Hons) in Marketing equips professionals with the skills to navigate the evolving digital landscape, where cybersecurity training and ethical hacking are increasingly critical. With 87% of UK businesses facing cybersecurity threats, marketers must understand how to protect customer data and build trust. The degree integrates digital strategies, including cyber defense skills, to address industry needs. As 65% of businesses invest in cybersecurity training, marketers with this expertise are in high demand. Additionally, 72% of professionals are seeking ethical hacking skills, highlighting the importance of combining marketing acumen with technical knowledge. This degree prepares learners to meet these challenges, ensuring relevance in a competitive market.

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Career path

AI Jobs in the UK: High demand for professionals skilled in artificial intelligence, with roles focusing on machine learning and data analysis.

Average Data Scientist Salary: Competitive salaries for data scientists, reflecting the growing importance of data-driven decision-making in marketing.

Digital Marketing Specialists: Experts in SEO, social media, and online advertising, crucial for modern marketing strategies.

Brand Managers: Professionals responsible for maintaining and enhancing brand identity and market positioning.

Market Research Analysts: Key players in understanding consumer behavior and market trends to inform marketing strategies.