Assessment mode Assignments or Quiz
Tutor support available
International Students can apply Students from over 90 countries
Flexible study Study anytime, from anywhere

Overview

The Graduate Certificate in AI in Marketing and Customer Engagement equips professionals with cutting-edge skills to thrive in the digital age. This online marketing training program focuses on leveraging AI to enhance customer experiences and drive business growth. Learn to master SEO techniques, analyze data-driven insights, and implement AI-powered strategies for personalized campaigns.


Ideal for marketers, business leaders, and tech enthusiasts, this course bridges the gap between technology and customer-centric marketing. Gain expertise in AI-driven tools and stay ahead in the competitive landscape.


Enroll now to transform your career with AI-powered marketing expertise!

Earn a Graduate Certificate in AI in Marketing and Customer Engagement to master cutting-edge skills in machine learning training and data analysis. This program offers hands-on projects and an industry-recognized certification, equipping you for high-demand roles in AI and analytics. Learn from mentorship by industry experts and gain insights into leveraging AI for personalized marketing strategies. With 100% job placement support, this course ensures you’re ready to excel in roles like AI marketing specialist or customer engagement strategist. Elevate your career with this dynamic, future-focused program designed to meet the evolving needs of the digital marketing landscape.

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Entry requirements

Our online short courses are open to all individuals, with no specific entry requirements. Designed to be inclusive and accessible, these courses welcome participants from diverse backgrounds and experience levels. Whether you are new to the subject or looking to expand your knowledge, we encourage anyone with a genuine interest to enroll and take the next step in their learning journey.

Course structure

• Introduction to Artificial Intelligence in Marketing
• Advanced Customer Engagement Strategies with AI
• Machine Learning Techniques for Marketing Analytics
• AI-Driven Personalization and Customer Insights
• Natural Language Processing for Marketing Automation
• Ethical AI and Data Privacy in Customer Engagement
• Predictive Analytics for Marketing Campaign Optimization
• AI Tools and Platforms for Marketing Professionals
• Real-World Applications of AI in Customer Experience
• Measuring ROI of AI in Marketing and Engagement

Duration

The programme is available in two duration modes:

1 month (Fast-track mode)

2 months (Standard mode)

Course fee

The fee for the programme is as follows:

1 month (Fast-track mode): £140

2 months (Standard mode): £90

The Graduate Certificate in AI in Marketing and Customer Engagement equips learners with cutting-edge skills to harness artificial intelligence for business growth. Participants will master Python programming, a cornerstone of AI development, enabling them to build predictive models and automate marketing processes. This program also emphasizes web development skills, ensuring graduates can integrate AI solutions seamlessly into digital platforms.


Designed for flexibility, the course spans 12 weeks and is entirely self-paced, making it ideal for working professionals. Whether you're transitioning from a coding bootcamp or enhancing your existing expertise, the curriculum is tailored to fit diverse learning needs. Each module is aligned with UK tech industry standards, ensuring graduates are job-ready and competitive in the global market.


Industry relevance is a key focus, with case studies and projects drawn from real-world marketing scenarios. Learners will explore AI-driven customer segmentation, personalized engagement strategies, and data-driven decision-making. By the end of the program, participants will have a portfolio showcasing their ability to apply AI in marketing, making them valuable assets to employers in tech and beyond.


This Graduate Certificate bridges the gap between technical expertise and marketing innovation, preparing professionals to lead in the era of AI-driven customer engagement. With a strong emphasis on practical skills and industry alignment, it’s a transformative step for anyone looking to excel in the intersection of AI and marketing.

The Graduate Certificate in AI in Marketing and Customer Engagement is a pivotal qualification in today’s market, where 87% of UK businesses are leveraging AI to enhance customer experiences and drive growth. As AI continues to reshape industries, professionals equipped with skills in AI-driven marketing strategies and customer engagement tools are in high demand. This program bridges the gap between traditional marketing practices and cutting-edge AI technologies, enabling learners to harness data-driven insights for personalized customer interactions. The UK market is witnessing a surge in AI adoption, with 62% of businesses investing in AI tools to improve customer retention and satisfaction. A Graduate Certificate in this field not only enhances career prospects but also addresses the growing need for ethical AI practices in marketing. By integrating AI with customer engagement strategies, professionals can create impactful campaigns while ensuring data privacy and transparency. Below is a responsive Google Charts Column Chart and a clean CSS-styled table showcasing the adoption of AI in UK businesses:
Category Percentage
Businesses leveraging AI 87%
Businesses investing in AI tools 62%
This qualification empowers professionals to stay ahead in a competitive market, addressing the growing demand for AI expertise in marketing and customer engagement.

Career path

AI Jobs in the UK: With a 35% demand share, AI roles are among the fastest-growing in the UK, particularly in marketing and customer engagement sectors.

Average Data Scientist Salary: Data scientists earn competitive salaries, with a 25% representation in the job market, reflecting their critical role in AI-driven strategies.

Machine Learning Engineers: Representing 20% of the market, these professionals are essential for developing AI models that enhance customer insights and engagement.

Marketing Analysts with AI Skills: Accounting for 15% of the demand, these analysts leverage AI to optimize campaigns and improve customer targeting.

Customer Engagement Specialists: With a 5% share, these roles focus on using AI tools to personalize customer experiences and drive loyalty.