Importance of Price in Qcf 4 Marketing Management (12)

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Importance of Price in Qcf 4 Marketing Management

In QCF 4 Marketing Management, understanding the importance of price is crucial for success in the ever-evolving digital landscape. This hands-on course offers real-world case studies and practical insights to equip learners with the skills needed to navigate pricing strategies effectively. Through interactive exercises and discussions, students will gain a deep understanding of how pricing impacts consumer behavior and market positioning. By delving into key concepts such as value-based pricing and competitive pricing, participants will develop the tools necessary to make informed decisions that drive business growth. Join us and master the art of pricing in today's competitive market.

This course delves into the critical role that pricing plays in the field of marketing management. Students will explore various pricing strategies, tactics, and tools to effectively position products and services in the market. Through case studies and real-world examples, participants will gain a deep understanding of how pricing decisions impact consumer behavior, market positioning, and overall business profitability. By the end of the course, students will be equipped with the knowledge and skills to develop and implement successful pricing strategies that drive business growth and competitive advantage. Join us in mastering the art of pricing in marketing management.

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Course Details

• Pricing strategies
• Price elasticity of demand
• Pricing tactics
• Price skimming
• Price penetration
• Competitive pricing
• Psychological pricing
• Value-based pricing
• Dynamic pricing
• Price discrimination

Fee Structure

The fee for the programme is as follows

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