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Diploma in Business and Marketing Management SCQF Level 8

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Diploma in Business and Marketing Management SCQF Level 8

The Diploma in Business and Marketing Management (SCQF Level 8) is a 240 credit size qualification with 16 compulsory units and is a Regulated Qualifications Framework (RQF) equivalent Level 5 qualification.

The Diploma in Business and Marketing Management offers learners the knowledge and skills needed to develop an understanding of the models, tools and techniques used in the fields of Business and Marketing Management. Moreover, it is designed to give students a comprehensive understanding of the key skills and practices that marketing executives and their organisations use to make informed marketing decisions that are vital to the success of their business.

Aim / Objectives of this qualification
● Gain a sound and coherent foundation in marketing, such that they will be able to define and execute practical marketing interventions that exist in professional practice

● Synthesise and critically evaluate theoretical frameworks of strategic marketing, business ethics, design and innovation as applied to marketing

● Demonstrate an understanding of the practical value of these frameworks in a range of strategic business situations

● Create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments

● Develop practical research and analytical capabilities in the context of market-driven strategy, and in particular in the formulation of value propositions in provider-customer relationships

● Review, modify, synthesise and apply transferable marketing concepts and skills in the management of product and market development, in particular from the strategic perspective

● Critically assess market-sourced data and information from a variety of organisations and use this for strategic marketing and decision-making

● Evaluate a variety of creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth.


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  • Course code: SCQF8-DBMM-ED
  • Credits: 240
  • Diploma
  • Undergraduate
Key facts
100% Online: Study online with the UK’s leading online course provider.
Global programme: Study anytime, anywhere using your laptop, phone or a tablet.
Study material: Comprehensive study material and e-library support available at no additional cost.
Payment plans: Interest free monthly, quarterly and half yearly payment plans available for all courses.
Duration
6 months
9 months
Assessment
The assessment is done via submission of assignment. There are no written exams.

Course Details

• Marketing Principles
• Business Environment
• Financial Accounting
• Human Resource Management
• Business Law
• Strategic Management
• Consumer Behavior
• Digital Marketing
• International Marketing
• Marketing Communications

Fee Structure

The fee for the programme is as follows

  • 6 months - GBP £1399
  • 9 months - GBP £1099

Entry Requirements

Learners must possess:
• Relevant NQF/QCF/RQF Level 3 Award/Diploma
or
• Any other equivalent qualification
or
• 1 year of work experience if none of the above

Payment plans

Please find below available fee payment plans:

6 months - GBP £1399

  • Payment option (a): GBP £466 x 3 monthly instalments
  • Payment option (b): GBP £1329 x 1 instalment

9 months - GBP £1099

  • Payment option (c): GBP £220 x 5 monthly instalments
  • Payment option (d): GBP £549 x 2 quarterly instalments
  • Payment option (e): GBP £1045 x 1 instalment

Accreditation

Qualification listed on SCQF website | Accredited by EduQual, UK - regulated awarding body, approved by SQA - Accreditation