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Professional Certificate Course in Strategic Brand Management

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Professional Certificate Course in Strategic Brand Management

The Professional Certificate Course in Strategic Brand Management is designed to equip learners with the essential skills and knowledge needed to excel in the competitive world of branding. This course delves into key topics such as brand positioning, brand equity, brand architecture, and brand communication strategies. What sets this course apart is its practical approach, which is enriched by real-world case studies and examples. By analyzing successful brand campaigns and dissecting the strategies behind them, learners gain actionable insights that can be applied to their own brand management efforts. In today's digital landscape, where brands are constantly vying for attention online, understanding how to effectively manage and grow a brand is crucial. This course not only covers traditional branding principles but also explores the latest trends and techniques in digital branding. Whether you are a marketing professional looking to enhance your skills or an entrepreneur seeking to build a strong brand identity, this course provides the tools and knowledge needed to succeed. By the end of the course, learners will have the confidence and expertise to develop and implement strategic brand management plans that drive results in the ever-evolving digital world. Join us on this journey to unlock the secrets of successful brand management and take your brand to new heights.

Are you ready to take your brand management skills to the next level? Look no further than our Professional Certificate Course in Strategic Brand Management. This comprehensive program is designed to equip you with the knowledge and tools needed to develop and implement effective branding strategies that drive business growth and success. Throughout the course, you will delve into core modules such as brand positioning, brand identity, brand equity, and brand communication. You will learn how to conduct market research to identify target audiences, analyze competitors, and develop a unique brand positioning that sets your brand apart in the market. You will also explore the importance of brand identity in creating a strong and consistent brand image that resonates with consumers and builds brand loyalty. In addition, you will gain a deep understanding of brand equity and how to measure and manage the value of your brand over time. You will learn how to develop brand communication strategies that effectively convey your brand's message and values to your target audience through various channels, including traditional and digital media. Our expert instructors will guide you through real-world case studies and practical exercises that will help you apply the concepts and techniques learned in the course to your own brand management projects. By the end of the program, you will have the skills and confidence to develop and execute strategic brand management plans that drive business growth and success. Whether you are a marketing professional looking to enhance your brand management skills or an entrepreneur looking to build a strong brand for your business, our Professional Certificate Course in Strategic Brand Management is the perfect choice for you. Join us and take the first step towards becoming a successful brand manager in today's competitive market.


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  • Course code:
  • Credits:
  • Diploma
  • Undergraduate
Key facts
100% Online: Study online with the UK’s leading online course provider.
Global programme: Study anytime, anywhere using your laptop, phone or a tablet.
Study material: Comprehensive study material and e-library support available at no additional cost.
Payment plans: Interest free monthly, quarterly and half yearly payment plans available for all courses.
Duration
1 month (Fast-track mode)
2 months (Standard mode)
Assessment
The assessment is done via submission of assignment. There are no written exams.

Course Details

• Introduction to Brand Management
• Brand Positioning
• Brand Identity
• Brand Equity
• Brand Communication
• Brand Extension
• Brand Loyalty
• Brand Measurement
• Brand Strategy
• Brand Innovation

Fee Structure

The fee for the programme is as follows

  • 1 month (Fast-track mode) - £140
  • 2 months (Standard mode) - £90

Payment plans

Please find below available fee payment plans:

1 month (Fast-track mode) - £140

2 months (Standard mode) - £90

Accreditation

Stanmore School of Business