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Postgraduate Certificate in Customer Relationship Management (CRM)

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Postgraduate Certificate in Customer Relationship Management (CRM)

The Postgraduate Certificate in Customer Relationship Management (CRM) is a comprehensive program designed to equip professionals with the skills and knowledge needed to excel in the dynamic world of customer relations. This course delves into key topics such as customer segmentation, data analytics, and customer retention strategies, providing learners with a solid foundation in CRM principles.What sets this course apart is its practical approach, which emphasizes real-world case studies and hands-on exercises. By analyzing successful CRM strategies implemented by leading companies, students gain valuable insights into best practices and emerging trends in the field. This practical focus ensures that learners are well-prepared to apply their knowledge in a variety of business settings.In today's digital landscape, where customer expectations are constantly evolving, the ability to effectively manage customer relationships is more crucial than ever. The Postgraduate Certificate in CRM equips students with actionable insights and tools to navigate this ever-changing environment. By the end of the course, graduates will have the skills and confidence to drive customer engagement, increase loyalty, and ultimately, drive business growth.Whether you are a marketing professional looking to enhance your CRM skills or a business owner seeking to improve customer satisfaction, this course offers a valuable opportunity to deepen your understanding of customer relationship management. Join us and take your CRM expertise to the next level in this exciting and rewarding field.

Are you ready to take your career in customer relationship management to the next level? Our Postgraduate Certificate in Customer Relationship Management (CRM) program is designed to equip you with the skills and knowledge needed to excel in this dynamic field. Through a combination of theoretical learning and practical application, you will gain a deep understanding of customer behavior, relationship building strategies, and the latest CRM technologies.In our core modules, you will delve into topics such as customer segmentation and targeting, customer loyalty and retention, and customer data analysis. You will learn how to effectively manage customer relationships across various channels, including social media, email, and in-person interactions. Our experienced instructors will guide you through case studies and real-world scenarios to help you develop the critical thinking and problem-solving skills necessary to succeed in the fast-paced world of CRM.One of the key components of our program is the focus on CRM technologies. You will have the opportunity to explore popular CRM platforms such as Salesforce, HubSpot, and Microsoft Dynamics, and learn how to leverage these tools to streamline your customer interactions and drive business growth. By the end of the program, you will be able to design and implement comprehensive CRM strategies that align with your organization's goals and objectives.In addition to the core modules, you will have the opportunity to customize your learning experience through elective courses in areas such as digital marketing, customer service management, and sales automation. This flexibility allows you to tailor the program to your specific career goals and interests, ensuring that you graduate with the skills and knowledge needed to excel in your chosen field.Whether you are a seasoned CRM professional looking to enhance your skills or a newcomer to the field seeking to break into this exciting industry, our Postgraduate Certificate in Customer Relationship Management (CRM) program will provide you with the tools and resources you need to succeed. Join us and take the first step towards a rewarding and fulfilling career in CRM.


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  • Course code:
  • Credits:
  • Diploma
  • Postgraduate
Key facts
100% Online: Study online with the UK’s leading online course provider.
Global programme: Study anytime, anywhere using your laptop, phone or a tablet.
Study material: Comprehensive study material and e-library support available at no additional cost.
Payment plans: Interest free monthly, quarterly and half yearly payment plans available for all courses.
Duration
1 month (Fast-track mode)
2 months (Standard mode)
Assessment
The assessment is done via submission of assignment. There are no written exams.

Course Details

• Customer Relationship Management Fundamentals
• Data Analytics for CRM
• Customer Segmentation and Targeting
• CRM Technology and Implementation
• Customer Loyalty and Retention
• Social Media and CRM
• CRM Strategy and Planning
• Customer Feedback and Satisfaction
• CRM Metrics and Measurement
• Ethical Issues in CRM

Fee Structure

The fee for the programme is as follows

  • 1 month (Fast-track mode) - £140
  • 2 months (Standard mode) - £90

Payment plans

Please find below available fee payment plans:

1 month (Fast-track mode) - £140

2 months (Standard mode) - £90

Accreditation

Stanmore School of Business