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Graduate Certificate in Strategic Marketing Planning

Enter the business world equipped with industry experience and current employability skills for a successful career.

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Graduate Certificate in Strategic Marketing Planning

The Graduate Certificate in Strategic Marketing Planning offers a comprehensive exploration of key principles and strategies essential for effective marketing in today's dynamic landscape. Through a blend of theoretical insights and practical applications, participants gain the knowledge and skills needed to develop robust marketing plans that drive business growth. Key topics include market analysis, consumer behavior, branding, digital marketing, and marketing analytics. With a focus on real-world case studies and actionable insights, this course equips learners to thrive in the ever-evolving digital marketplace.

The Graduate Certificate in Strategic Marketing Planning provides a deep dive into the strategic aspects of marketing, focusing on crafting effective marketing plans to achieve organizational objectives. Core modules include:

Market Analysis: Understanding market dynamics, competition, and consumer trends to identify opportunities and threats.

Consumer Behavior: Exploring the psychological and behavioral factors that influence consumer decision-making processes.

Branding and Positioning: Developing brand identity, positioning strategies, and brand communication plans.

Digital Marketing: Leveraging digital channels, social media, and content marketing to reach and engage target audiences.

Marketing Analytics: Utilizing data-driven insights to measure marketing performance, optimize campaigns, and drive ROI.

Throughout the program, participants engage in hands-on projects and case studies, allowing them to apply theoretical concepts to real-world marketing challenges. By the end of the course, participants emerge with a comprehensive understanding of strategic marketing planning and the ability to develop and execute successful marketing strategies.


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  • Course code:
  • Credits:
  • Diploma
  • Undergraduate
Key facts
100% Online: Study online with the UK’s leading online course provider.
Global programme: Study anytime, anywhere using your laptop, phone or a tablet.
Study material: Comprehensive study material and e-library support available at no additional cost.
Payment plans: Interest free monthly, quarterly and half yearly payment plans available for all courses.
Duration
1 month (Fast-track mode)
2 months (Standard mode)
Assessment
The assessment is done via submission of assignment. There are no written exams.
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Course Details

• Marketing Strategy
• Consumer Behavior
• Market Research
• Brand Management
• Digital Marketing
• Marketing Analytics
• Integrated Marketing Communications
• Sales Management
• Pricing Strategy
• Global Marketing Strategy

Fee Structure

The fee for the programme is as follows

  • 1 month (Fast-track mode) - £140
  • 2 months (Standard mode) - £90

Payment plans

Please find below available fee payment plans:

1 month (Fast-track mode) - £140

2 months (Standard mode) - £90

Accreditation

Stanmore School of Business

Why this course?

A Graduate Certificate in Strategic Marketing Planning is essential for individuals looking to advance their careers in the field of marketing. This specialized program provides students with the knowledge and skills needed to develop effective marketing strategies, analyze market trends, and create successful marketing campaigns.

According to the Office for National Statistics, the demand for marketing professionals in the UK is on the rise, with an estimated 10% increase in job opportunities expected over the next decade. Employers are seeking candidates with expertise in strategic marketing planning to help drive business growth and stay ahead of the competition.

Industry Demand for Strategic Marketing Planning 10% increase in job opportunities over the next decade

Who is this course for?

Are you looking to advance your career in marketing and take on a more strategic role within your organization? The Graduate Certificate in Strategic Marketing Planning is designed for individuals who are:

1. Marketing Professionals According to the Chartered Institute of Marketing, the average salary for a marketing manager in the UK is £42,000 per year.
2. Business Owners Over 50% of small businesses in the UK struggle with marketing, according to Small Business Trends.
3. Recent Graduates Only 22% of marketing graduates in the UK are in full-time employment six months after graduation, as reported by the Higher Education Statistics Agency.
4. Career Changers Marketing roles are projected to grow by 9% in the UK by 2024, according to the Office for National Statistics.

Whether you are already working in marketing, looking to start your own business, just graduated, or considering a career change, this course will provide you with the strategic skills and knowledge needed to excel in the competitive field of marketing.

Career path

Career Roles Key Responsibilities
Marketing Manager Developing marketing strategies, overseeing marketing campaigns, analyzing market trends
Brand Manager Managing brand image, developing brand strategies, monitoring brand performance
Product Manager Managing product lifecycle, conducting market research, developing product strategies
Marketing Analyst Conducting market research, analyzing data, providing insights for marketing decisions
Marketing Consultant Providing strategic marketing advice, developing marketing plans, evaluating marketing performance

How to apply?

Simply click on the link below to pay the course fee. Your course will get activated within 24-48 hours.

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