The Graduate Certificate in Retail Category Management provides a comprehensive understanding of the strategies and tactics involved in effectively managing retail categories. Core modules of the program include:
Strategic Planning: Students learn to develop strategic plans for retail categories, considering factors such as market dynamics, competitive analysis, and business objectives.
Consumer Behavior Analysis: Through the study of consumer behavior, students gain insights into understanding customer preferences, buying patterns, and decision-making processes.
Assortment Optimization: This module focuses on optimizing product assortments to meet consumer demand, improve shelf productivity, and maximize sales.
Retail Analytics: Students delve into retail analytics techniques to analyze sales data, track performance metrics, and make data-driven decisions for category management.
By completing the Graduate Certificate in Retail Category Management, students will be well-equipped to pursue careers in retail category management, merchandising, marketing, and analytics. The program offers practical skills and knowledge essential for success in today's competitive retail landscape.