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Graduate Certificate in Marketing Automation and CRM Integration

Enter the business world equipped with industry experience and current employability skills for a successful career.

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Graduate Certificate in Marketing Automation and CRM Integration

The "Graduate Certificate in Marketing Automation and CRM Integration" offers a comprehensive exploration of essential topics crucial for navigating the dynamic digital landscape. Through a blend of theory and hands-on practice, this course equips learners with the skills needed to seamlessly integrate marketing automation with Customer Relationship Management (CRM) systems. Real-world case studies and actionable insights empower students to drive impactful campaigns, enhance customer engagement, and optimize business outcomes in today's ever-evolving digital ecosystem.

Embark on a transformative journey with our "Graduate Certificate in Marketing Automation and CRM Integration," designed to provide you with the expertise needed to leverage the power of marketing automation in tandem with CRM systems. Explore core modules including Marketing Automation Fundamentals, CRM Integration Strategies, Automated Customer Segmentation, Personalization Techniques, and Performance Analytics. Through hands-on projects and industry-relevant coursework, you'll gain practical experience and insights essential for integrating and optimizing marketing automation and CRM platforms for maximum impact.


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  • Course code:
  • Credits:
  • Diploma
  • Undergraduate
Key facts
100% Online: Study online with the UK’s leading online course provider.
Global programme: Study anytime, anywhere using your laptop, phone or a tablet.
Study material: Comprehensive study material and e-library support available at no additional cost.
Payment plans: Interest free monthly, quarterly and half yearly payment plans available for all courses.
Duration
1 month (Fast-track mode)
2 months (Standard mode)
Assessment
The assessment is done via submission of assignment. There are no written exams.
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Course Details

• Marketing Automation Fundamentals
• Customer Relationship Management (CRM) Integration
• Data Analytics for Marketing Automation
• Email Marketing Strategies
• Social Media Integration
• Marketing Automation Tools and Platforms
• Lead Generation and Nurturing
• Campaign Management
• Sales and Marketing Alignment
• Marketing Automation Reporting and Analysis

Fee Structure

The fee for the programme is as follows

  • 1 month (Fast-track mode) - £140
  • 2 months (Standard mode) - £90

Payment plans

Please find below available fee payment plans:

1 month (Fast-track mode) - £140

2 months (Standard mode) - £90

Accreditation

Stanmore School of Business

Why this course?

Graduate Certificate in Marketing Automation and CRM Integration is essential in today's digital age where businesses rely heavily on technology to streamline their marketing efforts and improve customer relationships. This course equips individuals with the necessary skills to effectively implement marketing automation tools and integrate CRM systems, enabling them to create targeted campaigns, track customer interactions, and drive sales.

Industry Demand According to the Office for National Statistics, the marketing automation software market in the UK is expected to reach £1.2 billion by 2025.
Job Growth Jobs in digital marketing are projected to grow by 10% in the UK over the next decade, according to the Department for Digital, Culture, Media & Sport.

Who is this course for?

Our Graduate Certificate in Marketing Automation and CRM Integration is designed for individuals who are looking to enhance their skills and knowledge in the field of marketing technology. This course is ideal for:

1. Marketing Professionals According to a survey by the Chartered Institute of Marketing, 72% of marketers believe that automation is essential to their success.
2. Business Owners Research by Econsultancy found that 67% of businesses are using marketing automation to improve their customer experience.
3. Recent Graduates In the UK, the demand for marketing automation skills has increased by 229% over the past 3 years, according to a report by Burning Glass Technologies.
4. Sales Professionals Statistics show that companies using CRM software can increase their sales by 29%, reduce sales cycle length by 18%, and improve forecast accuracy by 42%.

Whether you are looking to advance your career, improve your business's marketing strategies, or stay ahead of the competition, our course will provide you with the necessary skills and knowledge to succeed in the rapidly evolving field of marketing automation and CRM integration.

Career path

Career Roles Key Responsibilities
Marketing Automation Specialist Implement and manage marketing automation platforms, create automated campaigns, analyze data for optimization
CRM Integration Manager Integrate CRM systems with marketing automation tools, ensure data accuracy and consistency
Email Marketing Manager Develop email marketing strategies, create and optimize email campaigns, analyze performance metrics
Digital Marketing Analyst Analyze digital marketing data, provide insights and recommendations for improving marketing strategies

How to apply?

Simply click on the link below to pay the course fee. Your course will get activated within 24-48 hours.

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