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Graduate Certificate in Digital Marketing Management

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Graduate Certificate in Digital Marketing Management

The Graduate Certificate in Digital Marketing Management is a comprehensive program designed to equip students with the essential skills and knowledge required to excel in the dynamic field of digital marketing. Through a blend of theoretical learning and practical application, this course empowers learners to navigate the ever-evolving digital landscape with confidence. Key topics covered include strategic marketing planning, digital advertising, social media marketing, content creation, analytics, and more. With a focus on real-world case studies and actionable insights, students gain practical experience and develop strategies to drive business growth in today's competitive market.

The Graduate Certificate in Digital Marketing Management offers a holistic approach to digital marketing, encompassing a wide range of core modules to provide students with a comprehensive understanding of the field. Key modules include:

Strategic Marketing Planning: Learn to develop effective marketing strategies tailored to the digital landscape, incorporating market research, consumer behavior analysis, and goal setting.

Digital Advertising: Explore various digital advertising channels, such as Google Ads, Facebook Ads, and display advertising, and learn how to create and optimize campaigns for maximum impact.

Social Media Marketing: Dive into the world of social media marketing, understanding how to leverage platforms like Facebook, Instagram, Twitter, and LinkedIn to engage audiences and drive brand awareness.

Content Creation and Management: Master the art of content creation, including writing compelling copy, designing visuals, and producing multimedia content to captivate audiences across digital channels.

Data Analytics: Gain proficiency in digital marketing analytics, learning how to track and analyze key performance metrics to measure campaign effectiveness and inform strategic decision-making.

Throughout the program, students have the opportunity to work on real-world projects and case studies, allowing them to apply their knowledge in practical scenarios and build a strong portfolio of work. By the end of the course, graduates are well-equipped to pursue exciting career opportunities in digital marketing management across various industries.


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  • Course code:
  • Credits:
  • Diploma
  • Undergraduate
Key facts
100% Online: Study online with the UK’s leading online course provider.
Global programme: Study anytime, anywhere using your laptop, phone or a tablet.
Study material: Comprehensive study material and e-library support available at no additional cost.
Payment plans: Interest free monthly, quarterly and half yearly payment plans available for all courses.
Duration
1 month (Fast-track mode)
2 months (Standard mode)
Assessment
The assessment is done via submission of assignment. There are no written exams.

Course Details

• Digital Marketing Strategy
• Social Media Marketing
• Search Engine Optimization
• Email Marketing
• Content Marketing
• Web Analytics
• Mobile Marketing
• Online Advertising
• E-commerce Marketing
• Digital Marketing Campaigns

Fee Structure

The fee for the programme is as follows

  • 1 month (Fast-track mode) - £140
  • 2 months (Standard mode) - £90

Payment plans

Please find below available fee payment plans:

1 month (Fast-track mode) - £140

2 months (Standard mode) - £90

Accreditation

Stanmore School of Business