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Graduate Certificate in Customer Relationship Management (CRM)

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Graduate Certificate in Customer Relationship Management (CRM)

Welcome to the Graduate Certificate in Customer Relationship Management (CRM), your gateway to mastering the art of cultivating lasting relationships in the digital age. This program offers a comprehensive exploration of key topics essential for success in today's business landscape. Dive into practical strategies and real-world case studies designed to empower learners with actionable insights. With a focus on the ever-evolving digital landscape, our curriculum equips you with the tools needed to navigate and excel in the realm of CRM. From understanding customer behavior to leveraging technology for effective relationship management, this program provides a holistic approach to building and maintaining strong customer connections. Join us and embark on a transformative journey towards becoming a CRM expert in the digital era.

Unleash the power of Customer Relationship Management (CRM) with our Graduate Certificate program. This intensive course offers a deep dive into the core modules essential for mastering CRM strategies in today's business environment.

 Fundamentals of CRM: Gain a comprehensive understanding of CRM principles, including customer lifecycle management, segmentation, and engagement strategies.

.Data-driven Decision Making: Explore the role of data analytics in CRM, learning how to gather, analyze, and utilize customer data to drive strategic decisions.3. CRM

Technologies: Discover the latest CRM technologies and tools, from customer databases to automation platforms, and learn how to leverage them effectively for relationship management.

Customer Experience Enhancement: Delve into techniques for enhancing the customer experience, including personalized communication, omni-channel engagement, and feedback management.

CRM Strategy Development: Learn how to develop and implement effective CRM strategies tailored to your organization's goals and objectives.

Throughout the program, you'll engage in dynamic discussions, case studies, and hands-on exercises, allowing you to apply theoretical concepts to real-world scenarios. Our expert instructors bring years of industry experience to the table, providing invaluable insights and guidance. By the end of the course, you'll emerge with the skills and confidence to excel in CRM roles across various industries. Join us and take the first step towards becoming a leader in customer relationship management.


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  • Course code:
  • Credits:
  • Diploma
  • Undergraduate
Key facts
100% Online: Study online with the UK’s leading online course provider.
Global programme: Study anytime, anywhere using your laptop, phone or a tablet.
Study material: Comprehensive study material and e-library support available at no additional cost.
Payment plans: Interest free monthly, quarterly and half yearly payment plans available for all courses.
Duration
1 month (Fast-track mode)
2 months (Standard mode)
Assessment
The assessment is done via submission of assignment. There are no written exams.

Course Details

• CRM Fundamentals
• Customer Data Management
• CRM Technology
• Customer Engagement Strategies
• CRM Analytics
• CRM Implementation
• Customer Retention Strategies
• CRM Metrics and KPIs
• CRM Best Practices
• CRM Case Studies

Fee Structure

The fee for the programme is as follows

  • 1 month (Fast-track mode) - £140
  • 2 months (Standard mode) - £90

Payment plans

Please find below available fee payment plans:

1 month (Fast-track mode) - £140

2 months (Standard mode) - £90

Accreditation

Stanmore School of Business