The Graduate Certificate in British Social Media Influencer Strategy offers a deep dive into the strategic utilization of influencers to drive brand awareness, engagement, and conversions. Throughout the program, students explore core modules covering essential aspects of influencer marketing, including:
Influencer Identification: Learn how to identify and evaluate potential influencers based on audience demographics, engagement metrics, and brand alignment.
Campaign Planning: Gain insights into developing effective influencer marketing campaigns, from setting objectives and defining target audiences to crafting compelling content strategies.
Content Creation: Explore best practices for collaborating with influencers to create authentic and engaging content that resonates with target audiences.
Performance Measurement: Understand how to measure the success of influencer marketing initiatives through key performance indicators (KPIs) such as reach, engagement, and conversion rates.
By immersing students in real-world case studies and hands-on projects, the program bridges theory with practical application, empowering learners to develop actionable strategies and make informed decisions in the rapidly evolving landscape of influencer marketing