The 'Certificate in E-commerce and Online Retailing' program offers a comprehensive exploration of core modules essential for success in the digital marketplace. Key topics include:
E-commerce Fundamentals: Explore foundational concepts, including e-commerce business models, payment systems, and regulatory considerations.
Online Retailing Strategies: Dive into effective strategies for online retailing, including product selection, pricing strategies, and customer service optimization.
Digital Marketing for E-commerce: Learn digital marketing techniques tailored for e-commerce, including SEO, social media marketing, and email campaigns.
Consumer Behavior Analysis: Gain insights into consumer behavior in the online environment, including purchasing patterns, preferences, and decision-making processes.
Participants engage in interactive learning experiences, case analyses, and practical exercises to deepen their understanding and apply concepts to real-world scenarios.