Undergraduate
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Certificate in Customer Relationship Management (CRM)

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Certificate in Customer Relationship Management (CRM)

The 'Certificate in Customer Relationship Management (CRM)' offers a comprehensive exploration of key topics essential for mastering the art of managing customer relationships in today's dynamic business environment. This course is designed to equip participants with practical skills, real-world case studies, and actionable insights to navigate the complexities of CRM in the digital era.

Throughout the program, participants delve into critical aspects of CRM, including customer segmentation, data analytics, relationship marketing, and CRM software solutions. With a focus on practical applications, the course enables learners to develop strategies for enhancing customer satisfaction, retention, and loyalty.

Led by industry experts and seasoned practitioners, the course adopts a hands-on approach, allowing participants to engage with real-world case studies and interactive exercises. By analyzing successful CRM strategies and exploring best practices, participants gain valuable insights into building and maintaining profitable customer relationships.

Incorporating the latest trends and technologies in CRM, the course prepares participants to leverage digital tools and platforms effectively. From social media integration to customer feedback management, learners acquire the skills needed to optimize customer interactions across diverse channels and touchpoints.

Enroll in the 'Certificate in Customer Relationship Management (CRM)' to unlock the keys to customer-centric success in today's competitive landscape. Whether you're a seasoned professional or an aspiring CRM specialist, this course provides the knowledge and tools to drive meaningful engagement and foster long-term customer loyalty.

The 'Certificate in Customer Relationship Management (CRM)' is a comprehensive program designed to empower participants with the skills and insights needed to excel in managing customer relationships effectively.

The core modules of the course include:

Introduction to CRM: Explore the fundamentals of CRM, its evolution, and its significance in modern business contexts.

Customer Segmentation and Targeting: Learn how to segment customer bases effectively and tailor marketing efforts to target specific customer groups.

Data Analytics for CRM: Dive into the world of data-driven decision-making and harness data analytics tools to glean actionable insights from customer data.

Relationship Marketing Strategies: Discover innovative relationship marketing strategies aimed at nurturing long-term customer relationships and driving customer loyalty.

CRM Software Solutions: Gain hands-on experience with popular CRM software platforms and learn how to leverage technology to streamline customer interactions and enhance operational efficiency.

Throughout the program, participants engage in interactive discussions, case studies, and practical exercises, allowing them to apply theoretical concepts to real-world scenarios effectively.

Join us in the 'Certificate in Customer Relationship Management (CRM)' program and embark on a journey to become a proficient CRM practitioner in today's digital age.


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  • Course code:
  • Credits:
  • Diploma
  • Undergraduate
Key facts
100% Online: Study online with the UK’s leading online course provider.
Global programme: Study anytime, anywhere using your laptop, phone or a tablet.
Study material: Comprehensive study material and e-library support available at no additional cost.
Payment plans: Interest free monthly, quarterly and half yearly payment plans available for all courses.
Duration
1 month (Fast-track mode)
2 months (Standard mode)
Assessment
The assessment is done via submission of assignment. There are no written exams.

Course Details

• Introduction to Customer Relationship Management
• Understanding Customer Needs and Expectations
• Building Customer Loyalty
• Managing Customer Feedback
• Implementing CRM Strategies
• CRM Technologies
• Measuring CRM Success
• Customer Retention Strategies
• Handling Customer Complaints
• CRM Best Practices

Fee Structure

The fee for the programme is as follows

  • 1 month (Fast-track mode) - £140
  • 2 months (Standard mode) - £90

Payment plans

Please find below available fee payment plans:

1 month (Fast-track mode) - £140

2 months (Standard mode) - £90

Accreditation

Stanmore School of Business