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MSc in Strategic Marketing - 18 months

Enter the business world equipped with industry experience and current employability skills for a successful career.

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MSc in Strategic Marketing - 18 months

The MSc in Strategic Marketing is an 18-month program designed for professionals aiming to excel in the dynamic world of digital marketing. This course equips you with advanced online marketing training, enabling you to master SEO techniques, analyze consumer behavior, and craft data-driven strategies.


Ideal for marketers, entrepreneurs, and business leaders, the program blends theory with practical insights to enhance your SEO skills and digital expertise. Gain a competitive edge in today’s fast-paced market.


Enroll now to boost your career! Explore how this program can transform your professional journey.

Earn your MSc in Strategic Marketing in just 18 months and unlock a world of opportunities in the dynamic field of marketing. This program combines hands-on projects with cutting-edge theory, equipping you with the skills to excel in high-demand roles such as brand management, digital marketing, and market analysis. Benefit from mentorship by industry experts, real-world case studies, and a curriculum designed to align with global marketing trends. Graduates enjoy 100% job placement support, preparing you for leadership roles in top organizations. Elevate your career with an industry-recognized certification and become a strategic marketing leader.


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  • Course code: MSC-SMKTG-18
  • Credits:
  • Degree
  • Postgraduate
Key facts
100% Online: Study online with the UK’s leading online course provider.
Global programme: Study anytime, anywhere using your laptop, phone or a tablet.
Study material: Comprehensive study material and e-library support available at no additional cost.
Payment plans: Interest free monthly, quarterly and half yearly payment plans available for all courses.
Duration
18 Months
24 Months
Assessment
The assessment is done via submission of assignment. There are no written exams.
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Course Details

• Introduction to Strategic Marketing Principles
• Advanced Consumer Behavior Analysis
• Digital Marketing Strategies and Techniques
• Brand Management and Positioning
• Marketing Analytics and Data-Driven Decision Making
• Global Marketing and Cross-Cultural Strategies
• Innovation and Product Development in Marketing
• Strategic Communication and Integrated Campaigns
• Competitive Analysis and Market Research Techniques
• Ethical Marketing and Corporate Social Responsibility

Fee Structure

The fee for the programme is as follows

  • 18 Months - GBP £6700
  • 24 Months - GBP £5700

Course Fee

Please find below course fee / payment plans:

18 Months - GBP £6700

● Payment option (a) - GBP £478 x 14 monthly instalments
● Payment option (b) - GBP £1340 x 5 quarterly instalments
● Payment option (c) - GBP £2233 x 3 half yearly instalments
● Payment option (d) - GBP £6365 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)

24 Months - GBP £5700

● Payment option (a) - GBP £316 x 18 monthly instalments
● Payment option (b) - GBP £950 x 6 quarterly instalments
● Payment option (c) - GBP £1425 x 4 half yearly instalments
● Payment option (d) - GBP £5415 x 1 instalment (We offer 5% discount on total fee for students opting to pay in full)

Accreditation

Stage 1 (Delivered by SSB):
The programme involves delivery through on-line Learning Management System (LMS). This stage leads to award of Level 7 Diploma in Strategic Marketing. The total credits earned will be up to 120 credits.

Stage 2 (Delivered by the University / awarding body)
On completion of the diploma programme you progress / Top up with Degree through a UK University for progression to the MSc in Strategic Marketing degree. Stage 2 is delivered via distance learning by faculties from the University. The total credits earned will be at least 60 credits.

Why this course?

The MSc in Strategic Marketing - 18 months is a critical qualification for professionals aiming to thrive in today’s dynamic market. With 87% of UK businesses reporting increased competition and the need for innovative marketing strategies, this program equips learners with advanced skills to navigate complex market landscapes. The course emphasizes data-driven decision-making, digital transformation, and customer-centric strategies, aligning with the growing demand for marketers who can leverage analytics and technology to drive growth. Below is a column chart illustrating the percentage of UK businesses prioritizing strategic marketing initiatives in 2023:
Initiative Percentage
Digital Marketing 78%
Customer Analytics 65%
Brand Strategy 72%
Market Research 60%
The program’s focus on ethical marketing practices and strategic planning ensures graduates are prepared to address challenges such as consumer privacy concerns and the rise of AI-driven marketing tools. By integrating real-world case studies and industry insights, the MSc in Strategic Marketing empowers professionals to lead with confidence in an increasingly competitive and data-centric environment.

Who is this course for?

Audience Type Description Relevance to MSc in Strategic Marketing
Career Switchers Professionals looking to transition into marketing from fields like finance, healthcare, or education. The programme equips career switchers with strategic marketing skills, enabling them to pivot into high-demand roles. Over 30% of UK marketing professionals transitioned from other industries, highlighting the growing need for upskilling.
IT Professionals Tech-savvy individuals seeking to leverage their technical expertise in marketing roles. With digital marketing roles in the UK growing by 15% annually, IT professionals can bridge the gap between technology and marketing strategy, making them ideal candidates for this programme.
Recent Graduates Graduates with a degree in business, communications, or related fields aiming to specialise in marketing. The MSc in Strategic Marketing provides recent graduates with advanced knowledge and practical skills, preparing them for leadership roles in a competitive UK job market where 60% of employers seek candidates with specialised qualifications.
Marketing Professionals Mid-level marketers aiming to advance their careers with strategic expertise. This programme helps marketing professionals stay ahead in a rapidly evolving industry, with 70% of UK marketers reporting the need for continuous learning to remain competitive.

Career path

AI Jobs in the UK: With a 35% demand, AI roles are among the fastest-growing career paths for MSc in Strategic Marketing graduates, blending technical expertise with strategic insights.

Average Data Scientist Salary: Data scientists in the UK earn competitive salaries, with 25% of graduates securing roles in this high-demand field.

Digital Marketing Roles: Digital marketing continues to thrive, offering 20% of graduates opportunities to drive online engagement and brand growth.

Brand Management Opportunities: 15% of graduates excel in brand management, shaping consumer perceptions and driving market success.

Market Research Analysts: 5% of graduates contribute to data-driven decision-making as market research analysts, a niche yet vital role.

How to apply?

Complete the online enrolment form and Pay enrolment fee of GBP £12.

Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.

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